{"id":47334,"date":"2026-04-22T09:10:15","date_gmt":"2026-04-22T02:10:15","guid":{"rendered":"https:\/\/everpro.id\/panduan\/?p=47334"},"modified":"2026-04-22T09:17:24","modified_gmt":"2026-04-22T02:17:24","slug":"pilihan-kategori-template-pesan-whatsapp-broadcast","status":"publish","type":"post","link":"https:\/\/everpro.id\/panduan\/everpro-chat\/pilihan-kategori-template-pesan-whatsapp-broadcast\/","title":{"rendered":"Pilihan Kategori Template Pesan WhatsApp Broadcast"},"content":{"rendered":"

Apa itu Template Pesan WhatsApp Broadcast?<\/b><\/p>\n

Template pesan WhatsApp Broadcast adalah format pesan yang disetujui oleh WhatsApp untuk digunakan dalam broadcast. Template tersebut berguna untuk keperluan pemasaran, promosi, dan pemberitahuan yang berkaitan dengan produk atau layanan maupun verifikasi akun pengguna.<\/span><\/p>\n

 <\/p>\n

Struktur Template WhatsApp Broadcast<\/b><\/p>\n

Struktur template ditentukan oleh WhatsApp, kamu hanya perlu mengisi bagian yang tersedia seperti header, body, dan footer. Kamu juga bisa menambahkan tombol Quick Reply atau CTA untuk memudahkan interaksi.\u00a0<\/span><\/p>\n

Selain itu, kamu dapat memasukkan data pribadi, seperti nama pelanggan atau nomor pesanan sehingga pengiriman pesan ke banyak calon pelanggan atau pelanggan lebih personal dan tidak perlu ribet dengan membuat ulang pesan satu per satu.<\/span><\/p>\n

 <\/p>\n

Struktur Template WhatsApp Broadcast<\/b><\/p>\n

Saat ini Meta menerapkan sistem biaya <\/span>per pesan<\/b>, artinya setiap <\/span>template<\/b> yang dikirim akan dikenakan <\/span>biaya sesuai dengan kategorinya (sesuai tabel dibawah ini).<\/b> Biaya dihitung berdasarkan jumlah pesan yang dikirim, bukan berdasarkan jumlah broadcast yang dibuat.<\/span><\/p>\n

Semakin banyak template yang dikirim, maka biaya akan menyesuaikan dengan total pesan yang terkirim.<\/span><\/p>\n

\n

Jenis<\/strong><\/p><\/div><\/div><\/td>

Tipe Pesan<\/strong><\/p><\/div><\/div><\/td>

Penjelasan<\/strong><\/p><\/div><\/div><\/td>

Whatsapp Credit Terpakai<\/strong><\/p><\/div><\/div><\/td>

Batas Sesi \/ Waktu<\/strong><\/p><\/div><\/div><\/td><\/tr>

Marketing<\/strong><\/p><\/div><\/div><\/td>

Business Initiated atau pemilik bisnis yang mulai chat duluan<\/p><\/div><\/div><\/td>

- Promo & Diskon<\/p>

- Penawaran produk<\/p>

- Campaign broadcast<\/p><\/div><\/div><\/td>

610\/ pesan<\/strong><\/p><\/div><\/div><\/td>

1x24 Jam<\/strong><\/p><\/div><\/div><\/td><\/tr>

Utility<\/strong><\/p><\/div><\/div><\/td>

- Update status pesanan<\/p>

- Notifikasi pembayaran<\/p>

- Reminder layanan<\/p>

- Informasi penting terkait transaksi<\/p><\/div><\/div><\/td>

376\/ pesan*<\/strong><\/p><\/div><\/div><\/td><\/tr>

Services<\/strong><\/p><\/div><\/div><\/td>

Customer Initiated atau calon pembeli maupun pembeli yang mulai chat duluan<\/p><\/div><\/div><\/td>

- Pesan yang dikirim oleh pelanggan untuk menanyakan produk atau layanan.<\/p><\/div><\/div><\/td>

Gratis (jumlah sesi tidak terbatas)<\/strong><\/p><\/div><\/div><\/td><\/tr>

Chat dari Iklan Meta Ads<\/strong><\/p><\/div><\/div><\/td>

- Pesan yang dikirimkan oleh pelanggan setelah klik iklan Meta Ads ke WhatsApp.<\/p><\/div><\/div><\/td>

Gratis (jumlah sesi tidak terbatas)<\/strong><\/p><\/div><\/div><\/td>

3x24 Jam<\/strong><\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n\n

*pesan Utility bisa gratis dalam kondisi tertentu<\/span><\/p>\n

 <\/p>\n

Kapan Pesan Bisa Gratis?<\/b><\/p>\n

Meskipun template pada dasarnya berbayar, ada beberapa kondisi tertentu di mana kamu tetap bisa mengirim pesan tanpa biaya.<\/span> Berikut penjelasan lebih lengkap:<\/span><\/p>\n

1\ufe0f\u20e3 Service Window (24 Jam)<\/b><\/p>\n

Jika pelanggan membalas chat yang kamu kirim, maka akan terbuka <\/span>periode layanan selama 24 jam sejak balasan terakhir mereka. <\/b>Dalam periode ini, kamu dapat melakukan hal berikut:<\/span><\/p>\n

    \n
  • Membalas menggunakan pesan bebas (non-template) \u2192 Gratis.\u00a0<\/span><\/li>\n
  • Template kategori Utility tertentu \u2192 Gratis.\u00a0<\/span><\/li>\n<\/ul>\n

    Kamu dapat memaksimalkan pesanan bebas ini dengan menggunakan fitur <\/span>Quick Reply.<\/b><\/p>\n

     <\/p>\n

    2\ufe0f\u20e3 CTWA (Click to WhatsApp Ads) (72 Jam)<\/b><\/p>\n

    Jika pelanggan masuk melalui iklan Meta (Click to Whatsapp Ads), maka akan terbuka <\/span>free entry point window selama 72 jam. <\/b>Dalam periode ini, kamu dapat melakukan hal berikut:<\/span><\/p>\n

      \n
    • Template Marketing \u2192 Gratis.\u00a0<\/span><\/li>\n
    • Membalas menggunakan pesan bebas (non-template) \u2192 Gratis.\u00a0<\/span><\/li>\n
    • Template kategori Utility tertentu \u2192 Gratis.\u00a0<\/span><\/li>\n<\/ul>\n

      Catatan:<\/span><\/p>\n

      Bisnis harus merespons dalam 24 jam pertama agar window tetap aktif.<\/span><\/p>\n

       <\/p>\n

      Program Diskon Utility (Berdasarkan Jumlah Broadcast)<\/b><\/p>\n

      Untuk membantu bisnis dengan kebutuhan pengiriman notifikasi dalam jumlah besar, Meta menyediakan program diskon khusus untuk template kategori Utility. Artinya, semakin banyak pesan Utility yang kamu kirim dalam satu bulan, semakin besar potongan harga yang bisa kamu dapatkan.<\/span><\/p>\n

      Diskon dihitung <\/span>berdasarkan total jumlah pesan Utility yang dikirim dalam satu bulan<\/b>. Sistem akan otomatis menyesuaikan potongan harga sesuai dengan tier volume yang tercapai. Berikut untuk tabel pembagian tier-nya: <\/span><\/p>\n

      \n

      Meta Utility<\/strong><\/p><\/div><\/div><\/td><\/tr>

      Number Messages (per Month)<\/p><\/div><\/div><\/td><\/tr>

      Tier<\/strong><\/p><\/div><\/div><\/td>

      From<\/strong><\/p><\/div><\/div><\/td>

      To<\/strong><\/p><\/div><\/div><\/td>

      Rate (minus)<\/strong><\/p><\/div><\/div><\/td><\/tr>

      1<\/p><\/div><\/div><\/td>

      0<\/p><\/div><\/div><\/td>

      750,000<\/p><\/div><\/div><\/td>

      0%<\/p><\/div><\/div><\/td><\/tr>

      2<\/p><\/div><\/div><\/td>

      750,001<\/p><\/div><\/div><\/td>

      4,000,000<\/p><\/div><\/div><\/td>

      5%<\/p><\/div><\/div><\/td><\/tr>

      3<\/p><\/div><\/div><\/td>

      4,000,001<\/p><\/div><\/div><\/td>

      25,000,000<\/p><\/div><\/div><\/td>

      10%<\/p><\/div><\/div><\/td><\/tr>

      4<\/p><\/div><\/div><\/td>

      25,000,001<\/p><\/div><\/div><\/td>

      75,000,000<\/p><\/div><\/div><\/td>

      15%<\/p><\/div><\/div><\/td><\/tr>

      5<\/p><\/div><\/div><\/td>

      75,000,001<\/p><\/div><\/div><\/td>

      150,000,000<\/p><\/div><\/div><\/td>

      20%<\/p><\/div><\/div><\/td><\/tr>

      6<\/p><\/div><\/div><\/td>

      150,000,001<\/p><\/div><\/div><\/td>

      -<\/p><\/div><\/div><\/td>

      25%<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n\n

       <\/p>\n

      Memahami Struktur Biaya WhatsApp Business API Internasional<\/strong><\/p>\n

      Penting bagi Anda untuk memahami skenario pricing Meta agar spending WhatsApp Official Anda tetap optimal, terutama jika target audiens Anda berada di luar negeri. Biaya yang dibebankan oleh Meta bergantung pada kode negara nomor telepon pelanggan dan kategori percakapan (Marketing atau Utility). Dengan memantau tabel pricing internasional ini, Anda dapat merencanakan kampanye promosi atau layanan pelanggan dengan estimasi budget yang lebih akurat, memastikan setiap kredit yang dikeluarkan memberikan hasil yang maksimal bagi bisnis Anda.<\/p>\n

      Berikut adalah daftar biaya per percakapan (dalam satuan kredit) berdasarkan negara tujuan:<\/p>\n

      \n

      Country<\/strong><\/p><\/div><\/div><\/td>

      Daftar Harga<\/strong><\/p><\/div><\/div><\/td><\/tr>

      Marketing<\/strong><\/p><\/div><\/div><\/td>

      Utility<\/strong><\/p><\/div><\/div><\/td><\/tr>

      Indonesia<\/p><\/div><\/div><\/td>

      610<\/p><\/div><\/div><\/td>

      376<\/p><\/div><\/div><\/td><\/tr>

      Argentina<\/p><\/div><\/div><\/td>

      952<\/p><\/div><\/div><\/td>

      449<\/p><\/div><\/div><\/td><\/tr>

      Brazil<\/p><\/div><\/div><\/td>

      962<\/p><\/div><\/div><\/td>

      134<\/p><\/div><\/div><\/td><\/tr>

      Chile<\/p><\/div><\/div><\/td>

      1,339<\/p><\/div><\/div><\/td>

      322<\/p><\/div><\/div><\/td><\/tr>

      Colombia<\/p><\/div><\/div><\/td>

      249<\/p><\/div><\/div><\/td>

      39<\/p><\/div><\/div><\/td><\/tr>

      Egypt<\/p><\/div><\/div><\/td>

      1,602<\/p><\/div><\/div><\/td>

      111<\/p><\/div><\/div><\/td><\/tr>

      France<\/p><\/div><\/div><\/td>

      2,115<\/p><\/div><\/div><\/td>

      465<\/p><\/div><\/div><\/td><\/tr>

      Germany<\/p><\/div><\/div><\/td>

      2,019<\/p><\/div><\/div><\/td>

      822<\/p><\/div><\/div><\/td><\/tr>

      India<\/p><\/div><\/div><\/td>

      223<\/p><\/div><\/div><\/td>

      56<\/p><\/div><\/div><\/td><\/tr>

      Israel<\/p><\/div><\/div><\/td>

      574<\/p><\/div><\/div><\/td>

      112<\/p><\/div><\/div><\/td><\/tr>

      Italy<\/p><\/div><\/div><\/td>

      1,056<\/p><\/div><\/div><\/td>

      464<\/p><\/div><\/div><\/td><\/tr>

      Malaysia<\/p><\/div><\/div><\/td>

      1,298<\/p><\/div><\/div><\/td>

      236<\/p><\/div><\/div><\/td><\/tr>

      Mexico<\/p><\/div><\/div><\/td>

      692<\/p><\/div><\/div><\/td>

      158<\/p><\/div><\/div><\/td><\/tr>

      Netherland<\/p><\/div><\/div><\/td>

      2,350<\/p><\/div><\/div><\/td>

      750<\/p><\/div><\/div><\/td><\/tr>

      Nigeria<\/p><\/div><\/div><\/td>

      808<\/p><\/div><\/div><\/td>

      132<\/p><\/div><\/div><\/td><\/tr>

      North America<\/p><\/div><\/div><\/td>

      427<\/p><\/div><\/div><\/td>

      94<\/p><\/div><\/div><\/td><\/tr>

      Pakistan<\/p><\/div><\/div><\/td>

      746<\/p><\/div><\/div><\/td>

      114<\/p><\/div><\/div><\/td><\/tr>

      Peru<\/p><\/div><\/div><\/td>

      1,074<\/p><\/div><\/div><\/td>

      322<\/p><\/div><\/div><\/td><\/tr>

      Rusia<\/p><\/div><\/div><\/td>

      1,215<\/p><\/div><\/div><\/td>

      607<\/p><\/div><\/div><\/td><\/tr>

      Saudia Arabia<\/p><\/div><\/div><\/td>

      719<\/p><\/div><\/div><\/td>

      200<\/p><\/div><\/div><\/td><\/tr>

      South Africa<\/p><\/div><\/div><\/td>

      612<\/p><\/div><\/div><\/td>

      145<\/p><\/div><\/div><\/td><\/tr>

      Spain<\/p><\/div><\/div><\/td>

      948<\/p><\/div><\/div><\/td>

      322<\/p><\/div><\/div><\/td><\/tr>

      Turkey<\/p><\/div><\/div><\/td>

      226<\/p><\/div><\/div><\/td>

      112<\/p><\/div><\/div><\/td><\/tr>

      Unit Emiret Arab<\/p><\/div><\/div><\/td>

      737<\/p><\/div><\/div><\/td>

      243<\/p><\/div><\/div><\/td><\/tr>

      United Kingdom<\/p><\/div><\/div><\/td>

      825<\/p><\/div><\/div><\/td>

      350<\/p><\/div><\/div><\/td><\/tr>

      Rest Of Africa<\/p><\/div><\/div><\/td>

      392<\/p><\/div><\/div><\/td>

      94<\/p><\/div><\/div><\/td><\/tr>

      Rest Of Asia Pasific<\/p><\/div><\/div><\/td>

      1,115<\/p><\/div><\/div><\/td>

      198<\/p><\/div><\/div><\/td><\/tr>

      Rest of Central & Eastern Europe<\/p><\/div><\/div><\/td>

      1,297<\/p><\/div><\/div><\/td>

      338<\/p><\/div><\/div><\/td><\/tr>

      Rest of Latin America<\/p><\/div><\/div><\/td>

      1,126<\/p><\/div><\/div><\/td>

      198<\/p><\/div><\/div><\/td><\/tr>

      Rest of Middle East<\/p><\/div><\/div><\/td>

      557<\/p><\/div><\/div><\/td>

      166<\/p><\/div><\/div><\/td><\/tr>

      Rest Of Western Europe<\/p><\/div><\/div><\/td>

      915<\/p><\/div><\/div><\/td>

      280<\/p><\/div><\/div><\/td><\/tr>

      Other<\/p><\/div><\/div><\/td>

      932<\/p><\/div><\/div><\/td>

      146<\/p><\/div><\/div><\/td><\/tr><\/tbody><\/table>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

      Apa itu Template Pesan WhatsApp Broadcast? Template pesan WhatsApp Broadcast adalah format pesan yang disetujui oleh WhatsApp untuk digunakan dalam broadcast. Template tersebut berguna untuk keperluan pemasaran, promosi, dan pemberitahuan yang berkaitan dengan produk atau layanan maupun verifikasi akun pengguna.   Struktur Template WhatsApp Broadcast Struktur template ditentukan oleh WhatsApp, kamu hanya perlu mengisi bagian […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2186],"tags":[2215,1628],"class_list":["post-47334","post","type-post","status-publish","format-standard","hentry","category-everpro-chat","tag-kiat-penggunaan-chat","tag-panduan"],"acf":[],"yoast_head":"\nPilihan Kategori Template Pesan WhatsApp Broadcast - Pusat Bantuan Everpro<\/title>\n<meta name=\"description\" content=\"Pada tutorial ini anda akan mendapatkan tutorial terkait WA Notification Shipping untuk WA Officia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/everpro.id\/panduan\/everpro-chat\/pilihan-kategori-template-pesan-whatsapp-broadcast\/\" \/>\n<meta property=\"og:locale\" content=\"id_ID\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pilihan Kategori Template Pesan WhatsApp Broadcast - 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